Introduction

A brick-and-mortar toy store named Jim & Cindy’s was looking to build their first-ever web store. It was important that the information architecture allowed a customer to navigate their extensive inventory with ease, and that their warm brand was reflected in their new digital presence.

I consulted for two weeks, focusing on the site architecture and means of product exploration. I also created a unique feature called the Gift Guru that makes finding a gift a much more personal experience.

Methods used: Competitive analysis, comparative analysis, user research, persona creation, card sorting, site mapping, wireframing, prototyping, user testing.

Jim & Cindy's

Jim & Cindy have run a successful brick and mortar stored for over a decade, so I wanted to get to know the company character that has kept customers coming back. After discussions with the client, I was able to distill the following key points about their business that needed to be carried into their digital experience.

• Service is of paramount importance. In store, they love taking the time to find the right toy for every customer. They keep a log of what various customers have bought.

• They curate their products with great care.

• They're looking to increase engagement with both new and existing customers.

Brief

This is the brief we were given from the client. This is the brief we were given from the client. This is the brief we were given from the client. This is the brief we were given from the client. 

Solution

This is the solution we delivered. This is the solution we delivered. This is the solution we delivered. This is the solution we delivered. This is the solution we delivered. 

Result

This is the result of our design. This is the result of our design. This is the result of our design. This is the result of our design. This is the result of our design.